A well-executed business intelligence (BI) solution can save you time and money, help you spot trends, and show you how to grow your customer base. But many small and midsize businesses don’t take full advantage of the BI power inherent in technology they already own.
To unlock the BI potential of tools like Microsoft SQL Server, Phocas, Excel, Reporting Services and SharePoint, you first need to define what kind of data you want to track and assess, and how that data relates to your business goals. These steps can help you turn information into insights that will lead to better strategic decisions.